Sector No Limits was founded in 1973 and has been directly linked to personal challenges ever since. Its identity is enclosed in 3 characteristics: Sector No Limits – Indestructible – Italian design.

During the 80s and 90s, many athletes successfully overcame challenges using Sector No Limits technical and sports watches, achieving unforgettable performance records by combining technology and Italian design. These feats made Sector No Limits the expression of technical quality and athletic performance for daring men who defy themselves.

Today, Sector No Limits continues to support dynamic athletes who challenge their abilities to overcome and conquer their personal challenges. Therefore, Sector No Limits not only represents the brand associated with these athletes, but also a real lifestyle for those who challenge themselves and live in close contact with nature.