TIMEX & #TOGETHERBRAND
With this campaign’s debut, we’re unveiling a new ad in collaboration with notable change makers from around the world, as well as a charitable partnership with #TOGETHERBAND to further the “We Don’t Stop” mission and provide a platform for everyday heroes. These change makers include athletes, activists, actors, musicians and more, emblematic of the wide variety of people whose stories can serve as inspiration for billions.
WE DON’T STOP™ conveys a message of hope and resiliency as many around the world continue to persevere in the face of difficult circumstances. The campaign’s hero video, shot pre-COVID, now symbolizes a future where people can be brought together again, to work toward common causes and celebrate each other’s achievements. This ethos serves as the inspiration for the campaign’s anthem video, overlaid with a special rendition of Queen’s “Don’t Stop Me Now” — a perfect encapsulation of what this change is all about, and how our brand is readying itself for whatever comes next.